Bloom offers a wide selection of plants and accessories perfect for apartment living and small spaces. They focus on providing high-quality service and helping their clients take care of their plants. Their target audience consists of people living in cities who crave a green escape. The brand features a minimalist and modern feel, combined with a neutral and earthy color palette to enhance the feeling of eco-friendliness and foster a close connection to nature. This design approach reflects Bloom’s commitment to sustainability and urban greenery, making plant ownership accessible and stylish.